One thing that we’ve always noticed that has worked when it came to mobile was the convenience of sending a discount to the phone. Whether it was a text message sent by a restaurant or an app displaying a discount, mobile is the perfect medium for coupon redemption. Why? It’s the only technology that’s carried by the consumer when they’re ready to buy. From CouponCabin: With countless apps keeping smartphone owners occupied, today’s users have grown quite attached to their devices. And now, in addition to the many things smartphones … Continue reading
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237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
