Corporate Speak

Martech Zone articles tagged corporate speak:

  • Content MarketingStorytelling Versus Corporate Speak

    Storytelling versus Corporate Speak

    Many years back I was certified in a hiring process called Targeted Selection. One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was that it was a lot easier to get people to reveal their honest answers when you asked them to describe…

  • Email Marketing & AutomationDepositphotos 25599613 s

    5 Email Optimization Tips to Increase Opens and Clicks

    It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd?…

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