Coremetrics

Martech Zone articles tagged coremetrics:

  • Analytics & TestingHistory of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…

  • Analytics & TestingDirect Mail

    Don’t forget online in your offline marketing!

    Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities.  Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…

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