Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time they spend trying to see why their traffic source numbers don’t quite add up. Besides … Continue reading
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re ready to make a purchase! Here’s the infographic: Sales Processes that Boost Conversion Get the complete results and data to apply to your business, download a complimentary copy of the … Continue reading
Just a few minor changes to your landing page can result in much better results for your business. Landing pages are the destination for your calls-to-action and the transition point where a visitor either becomes a lead or even a conversion. Here are some key elements of a well optimized landing page. Keep in mind we’re not just optimizing the page for search engines, we’re optimizing the page for conversions, too! Page Title – the title of your page is going to be displayed in search results and social shares … Continue reading
If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps its not time to actually convert. Email marketing provides the best opportunity to reach those folks who have left, abandoned, or not visited in a while so you can pull them back into your sales. Email is alive and well as a proven inbound marketing channel, and converts better than both search and … Continue reading
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and ecommerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. Consider social login and social sharing to increase conversion, engagement and other metrics. Infographic by Monetate.
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a good Stanley Cup. If you don’t appreciate sports but you … Continue reading