Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to bet that trust is often a better conversion optimization strategy than a discount. Conversions are often psychological. Consumers and businesses don’t simply purchase for a great deal, they often purchase … Continue reading
