When it comes to social media marketing, interactive content that catches the target audiences’ imagination is the game changer. Buddy Media’s social marketing suite offers a secure and scalable architecture that allow brand marketers to create and manage such content. With the combination of Buddy Media and Radian6, salesforce.com will have the most powerful marketing cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs. Ultimately, we believe the Salesforce Marketing Cloud will empower marketers to simplify their lives by consolidating many point … Continue reading
Tag Archives: ConversationBuddy
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
