It’s the beginning of the year. Sales is on every executive’s mind. It’s important that you’re on top of your game and writing an engaging and convincing sales proposal. But it’s also important to know how to create one that will appeal to multiple decision makers. I absolutely love working with our proposal software sponsor TinderBox, and they are great about creating educational resources on how to improve your sales efforts. Their recent whitepaper, “Best Practices for Writing a Sales Proposal,” provides tips on how to make your sales proposal better, … Continue reading
As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that SEO is dead. While many SEO consultants simply freaked out after reading the title, the … Continue reading
Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies. Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and … Continue reading
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this shift, however, there are other marketing trends that we should follow with a critical eye, and not confuse corporate media with journalism. The Trend There is a huge trend happening … Continue reading
We worked with our digital catalog publisher sponsor, Zmags, to create this beautiful and insightful infographic to how we consume content from brands as consumers. Some findings already confirmed what I knew, while others were surprising. However, the overall message is that your content needs to be consistent across multiple devices. How can you do that? Recognizable design and common functionality across devices. Use of images and rich media also retains attention span. Having a variety of content helps with conversions as well. What did you find interesting?
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the content and getting found… and that’s optimization and promotion. In order to get found, you can’t simply wait for people to find you, you have to be optimizing and promoting … Continue reading