Tag Archives: Content Marketing

Infographic: 4 Digital Marketing Trends for 2013

Posted on by Douglas Karr
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2013-digital-marketing-trends

This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends. I might add video as a fifth, it’s becoming commonplace on virtually every site and it’s an incredible way to take a difficult topic and visualize it for your audience. Combine that with a personal touch and you’ve nailed it. Top 4 Digital Marketing Trends for 2013 lists the top priorities for marketers in 2013 and chalks out a road map … Continue reading →

How to Integrate Your Content Strategy & Social Media Campaigns

Posted on by Jayson DeMers
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content-strategy

The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we’re not just talking about the content of websites here. We’re looking at well-crafted, skillfully packaged, … Continue reading →

How Not To Freak Out About Content Marketing

Posted on by Jesse Thomas
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Content Marketing

So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has to be a content marketer these days. But don’t freak out. Really. Take a look at our presentation below for the step-by-step to making good — scratch that — awesomesauce … Continue reading →

Providing a Consistent User Experience with HTML5

Posted on by Jenn Lisak
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Using HTML5 across devices

The mobile marketplace is fragmented more than ever before, and with time, can become even more fragmented. Latest research by comScore Inc. covering the last quarter of 2012 reveals that Android has retained its position as the most popular OS in the mobile space. 53.4% of mobile devices now run on Android OS, and this represents a 0.9% rise from the previous quarter. Apple iOS powers 36.3% of all mobile devices, but has seen a larger growth in this period, with an increase of 2% from the previous quarter. Apple’s … Continue reading →

M-Commerce is Making Headway

Posted on by Jenn Lisak
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M-Commerce statistics and predictions

There’s no doubt about it. More and more users are buying tablets and using them for e-commerce due the the convenience it provides. The latest report from eMarketer confirms this and predicts a surge in tablet commerce, turning the m-commerce into a $50 billion industry next year. The overall mobile commerce spending, including both tablets and smartphones, in 2012 was $24.66 billion, and this figure represented an 81% increase from the 2011 figures. That’s quite a staggering number. The eMarketer report predicts total ecommerce spending from tablet devices alone to … Continue reading →

Sales Enablement Tips

Posted on by Jenn Lisak
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Sales Enablement Tips

The changing marketing and sales funnels are dictating how we do business. Specifically, this refers to how sales is approaching new prospects and closing the deal. Sales enablement is collaborating marketing and sales while producing a revenue. Ensuring that these initiatives are aligned is imperative to the success of both marketing and sales. As a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the sales team is still going to have a more “intense” impact on a prospect because … Continue reading →