Content Strategies

Martech Zone articles tagged content strategies:

  • Social Media & Influencer MarketingWays to Engage Facebook Users

    19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper

    Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…

  • Content MarketingContent Marketing 2023: Trends, Mediums, Channels and Strategies

    The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

    Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…

  • Analytics & TestingChartbeat Content Analytics and Insights for Publishers

    Chartbeat: Content Analytics and Insights for Publishers

    Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat. This clever and robust software delivers real-time analytics, insights, and transformative tools that can be a game-changer for publishers. At the heart of Chartbeat’s offerings is its suite…

  • Advertising TechnologyHow To Maximize Content Impact For Your Business

    How To Maximize The Impact Of A Single Piece Of Content For Your Business

    A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again, and it’s back to square one. It often seems that to be a thought leader means having new — even…

  • Content MarketingAprimo Digital Asset Management for Brands

    7 Ways the Right DAM Can Optimize Your Brand Performance

    When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…

  • Advertising TechnologyModular Content Strategies

    Modular Content Strategies for CMOs to Cut Down on Digital Pollution

    It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience.  The concept of modular content isn’t new – it still exists as a rather conceptual model…

  • Content MarketingEffective Link Building Tactics

    Underrated Link Building Tactics that Work Surprisingly Well

    Digital marketers rely on link building as a vital strategy in search engine optimization (SEO) to increase their page rankings on the search engine results pages (SERPs). With marketers working to earn backlinks and improve site traffic, generate leads, and achieve other objectives, they have learned to turn to a number of popular methods in their toolbox. What’s a Backlink?…

  • Content Marketing
    content marketing strategies

    How Much are Businesses Investing in Content Marketing Strategies?

    This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists. Be sure to read our in-depth post on what Content Marketing is…

  • Analytics & TestingDepositphotos 64040231 s

    What Measures Marketers Need to Take to Succeed Online

    The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…

  • Content MarketingDepositphotos 29628361 s

    Crank Up Your Content Marketing by Identifying These 6 Gaps

    I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…

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