Content Strategies
Martech Zone articles tagged content strategies:
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Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
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Content Marketing
Underrated Link Building Tactics that Work Surprisingly Well
Digital marketers rely on link building as a vital strategy in search engine optimization (SEO) to increase their page rankings on the search engine results pages (SERPs). With marketers working to earn backlinks and improve site traffic, generate leads, and achieve other objectives, they have learned to turn to a number of popular methods in their toolbox. What’s a Backlink?…