When it gets to be around the Holidays, you hear a lot more people saying how they could use a couple more hours in the day. Or if they could clone themselves, they could be in two places at once and get a lot more accomplished. The same can likely be said by marketers and how they feel regarding their email programs. Most companies don’t have the luxury of a whole team of email marketers and are forced to rely on one person or a couple of people to manage … Continue reading
David C Skul from the Relativity Blog does a great job at summing up the momentum of Web 2.0 technologies, including blogging, and its impact in the Retail space. To sum up, buying behavior is changing and becoming more influenced by Word of Mouth marketing. Social networks and blogs provide the medium that empowers consumers to research and make their buying decisions. But it also provides a great medium for retailers to connect!