Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the threat and risk associated with social media and how companies could plan, protect and respond to issues. It was a great discussion and one that larger brands are tackling now… … Continue reading
Tag Archives: compliance
Making the Most of your Monetization
Monetization of a blog is difficult unless you have a lot of traffic or if you have a great niche. I run a few different advertising technologies on my site and have been impressed with the revenue I’ve attained. One of the issues with running ad space is getting the most out of the real estate. Do you run display ads? Banners? Buttons? Text links? I believe this is the idea behind new efforts such as Rubicon Project (which has increased my revenue on pay-per-click advertising three-fold on my blog). … Continue reading
