Tag Archives: community

Kaleio: A Global Workforce Social Network

Posted on by Douglas Karr
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Kaleio

If your primary motivation online is to connect and share information with other industry professionals, or to connect with clients and vendors, Facebook is quickly becoming unmanageable. Between the personal photos and advertising, it’s getting noisy. LinkedIn is still the place to be but Kaleio is looking to foster communication and connect professionals a bit differently. Their platform is laid out, without any clutter, into a newsfeed, a solutions posting board for QnA, an Events board, a Marketplace for posting opportunities or marketing your own, and even a Boardroom – … Continue reading →

Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!

Posted on by Marty Thompson
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Makers Mark

I recently read the post over at The Church of the Customer, written by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products.  Even our friend over at Raidious, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute their product to stretch ongoing inventory, and thereby meet increasing demand. The backlash that the Maker’s Mark brand suffered through sharing … Continue reading →

Audience vs Community: Do You Know the Difference?

Posted on by Douglas Karr
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audience-community

We had an amazing conversation with Allison Aldridge-Saur of Chickasaw Nation on Friday and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. In part two of her series, Allison discusses Audiences versus Communities. This struck me as one of the most important elements of the entire series. I’m not sure that too many marketers recognize that there is such a distinct difference between an audience … Continue reading →

Making the Most of your Monetization

Posted on by Douglas Karr
61

Monetization of a blog is difficult unless you have a lot of traffic or if you have a great niche. I run a few different advertising technologies on my site and have been impressed with the revenue I’ve attained. One of the issues with running ad space is getting the most out of the real estate. Do you run display ads? Banners? Buttons? Text links? I believe this is the idea behind new efforts such as Rubicon Project (which has increased my revenue on pay-per-click advertising three-fold on my blog). … Continue reading →