Tag Archives: communication

Infographic: Closing the Gap Between Sales and Marketing

Posted on by Jenn Lisak
25
Sales Enablement infographic

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are your transitions from marketing to sales seamless? Are you providing enough information to both parties? Are you targeting the right prospects? These are questions you should be asking regularly. Sales … Continue reading →

The Changing Marketing Funnel?

Posted on by Jenn Lisak
30
sales funnel marketing

As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads. Furthermore, less than 25% … Continue reading →

Infographic: The State of Mobile Content Marketing

Posted on by Jenn Lisak
144
Mobile content marketing

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing will generate a large return on investment if done properly. We gathered research from our corporate blogging platform client, Compendium, and email marketing software client, ExactTarget, to show the impact of mobile marketing over the past couple of years and … Continue reading →

Sales Enablement Tips

Posted on by Jenn Lisak
187
Sales Enablement Tips

The changing marketing and sales funnels are dictating how we do business. Specifically, this refers to how sales is approaching new prospects and closing the deal. Sales enablement is collaborating marketing and sales while producing a revenue. Ensuring that these initiatives are aligned is imperative to the success of both marketing and sales. As a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the sales team is still going to have a more “intense” impact on a prospect because … Continue reading →

How Relationships Drive Revenue Webinar Series

Posted on by Jenn Lisak
129
How Relationships Drive Revenue Webinar Series | Marketing Tech Blog

During the month of June, my friends and clients, Right On Interactive and TinderBox, joined forces to create a fantastic webinar series about how relationships drive revenue. Right On Interactive, a sponsor of the Marketing Tech Blog, provides a marketing automation solution with a focus on winning, keeping, and growing relationships.  TinderBox is a SaaS online sales proposal software  that makes it easy to create multimedia, cohesive sales proposals for your prospects. Both have amazing insight into the marketing and sales industries, which they have shared in this webinar series. This … Continue reading →

Spaces by Moxie: Align Marketing and Customer Service

Posted on by Douglas Karr
67
MoxieSoftware

Today’s increasingly competitive world requires fast decisions and even faster execution, and this undoubtedly requires robust collaboration. Spaces by Moxie hopes to offer marketers a new suite of tools that aligns marketing, customer service and support within the enterprise. By aligning all, acquisition, retention, and upsell opportunities can be better coordinated, executed and measured. Spaces by Moxie is best suited for large organizations. The enterprise has to first establish groups and places, and provide for tools such as activity streams, blogs, calendars, discussion forums, media, projects, wikis and anything else … Continue reading →