I’m a sucker for a color infographic and this infographic from The Logo Company is a good one. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. This fun infographic lays out … Continue reading
Tag Archives: colors
Infographic: What Colors Say About Your Brand
Color is always a fascinating topic and have been some of the most popular infographics we’ve shared on the blog. Color preferences by gender, logo colors of the web, and whether or not colors impact sales have all been infographics we’ve run. This infographic from Marketo and Column Five provides a different perspective… what colors say about your brand. Marketo: The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, What can Brown do for you? … Continue reading

