Coca-cola
Martech Zone articles tagged coca-cola:
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Content Marketing
How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space, or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…
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Content Marketing
The Evolution of Logos and the Impact of Technology on Logo Design
The word logo comes from the Greek word logos, which means word, thought, or speech. In ancient Greek philosophy, logos referred to the principle of reason and order in the universe. Over time, the meaning of logos expanded to include the use of words or symbols to represent a company or organization. Today, the term logo is commonly used to…
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Advertising Technology
Design Is the Silent Ambassador of Your Brand
An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, Tyton Media’s survey also concluded that 48% of individuals determine a business’s credibility through its website design. These stats align…
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Advertising Technology
Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates
The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads.…
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Analytics & Testing
Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results
The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost savings, while smaller consumer goods manufacturers are being hailed as agile, innovative party crashers experiencing significant success…
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Ecommerce and Retail
How 3D Printing Technology Will Transform Our Future
What size ring do you wear? Will a 1/2 carat diamond ring look too big on your finger? Well, if you’ve got a 3D Printer nearby, Brilliance allows you to print a prototype engagement ring in multiple sizes right now and try them on at home to see for yourself. No need to leave your home and go through a…
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Content Marketing
What is a Slogan? Slogans of Famous Brands and their Evolution
At DK New Media, our slogan is that We help companies meet their marketing potential. It fits a wide range of services that we offer – from product consulting, to content development, to online marketing optimization… everything we do is to identify gaps in strategies and help the companies fill those gaps. We haven’t gone so far as getting it…