We shared an infographic, The New Role of Chief Marketing Technology Officer, a while back that spoke to the recognition that marketing executives needed to be technically savvy as well as have marketing talent. This infographic is a bit more traditional in its approach of what it takes to be a marketing executive. While I don’t disagree with any of the recommendations below, I was surprised that technology appeared to not make the grade. With resources dwindling as companies trim marketing budgets, marketing executives must be aware of the opportunities … Continue reading
I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with, that’s enough to change my mind. Here’s why: Honesty – Inherently, this means that the salespeople can’t be trusted to communicate online. And if that’s the case, they probably aren’t … Continue reading
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site and search engine optimization. Below is a hardcopy of the guide – but the site is much better – allowing you to sort and interact easily.
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs. Continue reading
A huge part of marketing is the ability to have an infinite stream of content to support your people, product or service. In the business world, things change every day – we get new business, we develop new products, we offer new services and we get new customers. Each event provides great fodder for new content! In fact, the only way to run out of great content on a corporate web site is to run out of people, products, services or customers. That can happen and it’s probably a good … Continue reading