You folks may have seen the commercial, but you really have to check out the video! I love the Whopper (although I’ve had to cut back to perhaps 1 a month with no mayo). The video really takes off at the 5 minute mark – stick with it. It’s amazing! A huge component of branding is connecting with people’s feelings about a product or service. This is a brilliant campaign to illustrate people’s connection with the Whopper. On the geek side, the video player has an interesting characteristic as well. … Continue reading →