I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with, that’s enough to change my mind. Here’s why: Honesty – Inherently, this means that the salespeople can’t be trusted to communicate online. And if that’s the case, they probably aren’t … Continue reading
Tag Archives: chief revenue officer
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
