Tag Archives: Campaigns

Infographic: How Email Integrates Multi-Channel Marketing

Posted on by Jenn Lisak
119
Multi-Channel Marketing Infographic

In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate and condense their marketing messaging. Did you know that 75% of social media users consider email as their preferred message of communication with companies? That’s huge. Email is permission-based marketing, … Continue reading →

Adtivity: Improve the Impact of your Social Media Ads

Posted on by Jenn Lisak
147
Adtivity

Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more effective than paid search, and twice as effective as rich media. Traditional Internet ads, in the social media or elsewhere, are box or banner ads. While effective initially, such ads … Continue reading →

3 Tips for Creating Mobile-Ready Email

Posted on by Lavon Temple
129
3 Tips for Creating Mobile-Ready Email | Marketing Tech Blog

Before you start determining how to create an email that is mobile-friendly, you should ask yourself “What are your recipients using to view your email?” if you determine that there is a need for a mobile optimized email, then it’s time to start considering how to go about creating it. Here are some tips to creating mobile-ready emails for your email campaigns. 1. Subject Lines. Mobile devices tend to cut email subject lines short at around 15 characters. Definitely be aware of this when you are creating those enticing subject … Continue reading →

Go Green: 5 Ways to Stop Using CDs and DVDs

Posted on by Douglas Karr
125

According the EPA’s poster, Lifecycle of a CD, 5.5 million CDs, their packaging and millions of other music CDs are tossed each year without recycling. CDs and DVDs are made from Aluminum, Gold, Dyes, various other materials – but most of all Polycarbonate and Lacquer. Polycarbonate and Lacquer are generated directly from crude oil. The stats continue, every month 100,000 pounds of CDs and DVDs go obsolete as well. There’s no efficient means of recycling the materials either! According to the Oil Industry itself, about 1.1 gallons of every barrel … Continue reading →

Freak Out, Dude

Posted on by Douglas Karr
108

You folks may have seen the commercial, but you really have to check out the video! I love the Whopper (although I’ve had to cut back to perhaps 1 a month with no mayo). The video really takes off at the 5 minute mark – stick with it. It’s amazing! A huge component of branding is connecting with people’s feelings about a product or service. This is a brilliant campaign to illustrate people’s connection with the Whopper. On the geek side, the video player has an interesting characteristic as well. … Continue reading →