We’re excited to have a new client this month who does some extensive marketing in traditional media. With radio, television and direct mail, the common method of tracking a campaign is by offering a coupon code or discount code that be related directly back to the offer. However, with businesses that have an inbound telemarketing department, the primary method used is to buy banks of toll-free phone numbers and utilize a different phone number for each campaign. Recent studies have shown that a high percentage of web visitors will call … Continue reading →