Subdomains, SEO and Business Results

Loser

Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to gamble… they want you gamble it on one hand. Here’s the problem… sometimes it makes absolute sense to subdomain your site. In fact, some of the properties who have recovered … Continue reading

How to Get a New Website Crawled by Google Tomorrow

search

Recently, I’ve been launching a lot of new websites.  As AddressTwo has grown and my time has freed up, it’s created a perfect storm of new ideas and free time to execute, so I’ve bought dozens of domains and implemented micro-sites left and right.  Of course, I’m impatient, too.  I have an idea on Monday, build it on Tuesday, and I want traffic on Wednesday.  But it can take days or weeks before my new domain shows up in Google searches, even when I’m searching for my own domain name. … Continue reading

Do Search Engines Care If You Use Drupal?

SEO and Content Management Systems

How much do Content Management Systems (CMS), like WordPress, Drupal, Joomla!, play a part in search engine optimization (SEO)? 

Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS like Drupal is going to affect SEO (great tools used in a bad way idea). But do content management systems themselves lend to better SEO over others, if all the other good practices are done? And, how would mixing systems (ex, WordPress or Drupal blog supporting a Shopify site) affect SEO (again presuming … Continue reading

How to get blog ideas using Google

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As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start typing in keywords that are related to your industry, and … Continue reading

Search Engine Optimization is Not a Project

SEO Work

From time to time, we have prospects come to us and ask us to put together a project quote on search engine optimization. Folks, search engine optimization is not a project. It’s not an effort that you can actually finish because you’re attacking a moving target. Everything changes with search: Search engines adjust their algorithms – Google is constantly adjusting to keep ahead of spammers and, most recently, content farms. Understanding how to present your content when these changes take place can improve your results. Not adjusting can get your … Continue reading

My Favorite SEO Tools for 2011

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Inspired by a question on Quora, here’s a list of my favorite SEO tools heading into 2011: First, the tools that I can not live without: Google Webmasters – understanding impressions and conversion rate off of a search engine results page is as important as ranking well. Authority Labs – tracking the keywords you’re ranking on every day will provide you with the data you need to make the necessary adjustments as well as see how long the search engines take to react to changes. SEMRush – understanding what you … Continue reading