Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating look at the ridiculous chase for more eyeballs. Many newspapers continue to steeply discount (and devalue) their newspaper simply to maintain high advertising rates with inflated viewership. This went to extremes – such as counting … Continue reading →