Budget
Martech Zone articles tagged budget:
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Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
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Sales and Marketing Training
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
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Analytics & Testing
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
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Content Marketing
6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be a daunting task, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand, and might even have fun doing it. As you get started, this list of questions should help get you on the right track. What do you want your…