Tag Archives: branding

Where is Your Audience?

Posted on by Douglas Karr
161
Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!

Posted on by Marty Thompson
45
Makers Mark

I recently read the post over at The Church of the Customer, written by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products.  Even our friend over at Raidious, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute their product to stretch ongoing inventory, and thereby meet increasing demand. The backlash that the Maker’s Mark brand suffered through sharing … Continue reading →

Infographic: Believable Branding

Posted on by Douglas Karr
194
Believable Branding Infographic

We had an incredible conversation yesterday with Shel Israel where he announced his new book he’s writing with Robert Scoble (watch for an announcement on Forbes next week). I think the topic is fairly relevant to this infographic from MDG Advertising. Shel discussed how marketers look to social media as an opportunity to sell… when the goals of social media for the consumer aren’t necessarily the same. In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand … Continue reading →

Avatar Branding: Cold or Creative?

Posted on by Nick Carter
91
Addy

Ever since I picked up @kyleplacy‘s and @edeckers‘s book “Branding Yourself” I began to second guess a decision I made early in my young tech start-up. Years ago, I created a persona named Addy. She was a feature of the software, but more than that, she was the most hands-on servant to our customers. My goal was for people to associate her person with AddressTwo more strongly than my own. It worked. And today, I begin to wonder: was I wrong to want someone else to be the face of … Continue reading →

Be Selfish About Selfless Networking

Posted on by Douglas Karr
224

This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It’s critical that, if you … Continue reading →

5 Social Networking Steps for Sales Professionals

Posted on by Douglas Karr
92

Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc. and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he was going to balance his job requirements while ramping up a social media strategy. That’s a common problem. Social networking online isn’t unlike networking offline. You meet people, identify connectors, and find and build relationships with influencers and prospects. You … Continue reading →