Tag Archives: brand

Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!

Posted on by Marty Thompson
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Makers Mark

I recently read the post over at The Church of the Customer, written by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products.  Even our friend over at Raidious, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute their product to stretch ongoing inventory, and thereby meet increasing demand. The backlash that the Maker’s Mark brand suffered through sharing … Continue reading →

My Online Marketing Checklist in Prioritized Order

Posted on by Douglas Karr
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check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading →

Infographic: How to Build Your Brand Online

Posted on by Douglas Karr
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how-to-build-brand-online

We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of … Continue reading →

Brand Perfection Versus Content Speed

Posted on by Douglas Karr
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Tortoise and the Hare

There’s a challenge that’s crippling organizations right now. It’s speed. Marketing departments that remain agile and push content out at a fast pace are thriving. Marketing departments that are paralyzed by brand perfection are failing. It’s the old adage of the tortoise and the hare. The tortoise always used to win. The companies that crafted clear, perfect messaging and imagery consistently made it to the top. Companies without a solid brand would be left behind… untrusted and unnoticed as the perfected brand stole the spotlight and their prospect’s interest. The … Continue reading →

Infographic: Is Social Media Killing Your Brand?

Posted on by Douglas Karr
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Social Media Killing Your Brand?

I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be a more apt title. Social media marketing is a much-debated topic. Is it really worth your time? Does it help or hurt your influence? And who is it really targeting: … Continue reading →

Video: What is a Brand?

Posted on by Douglas Karr
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Branding by Godfrey

The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very … Continue reading →