Technology and Marketing Advice from New Media Marketing Experts
You may have noticed our huge list of logo resources and this inforgraphic may make the list. I’ve never thought about categorized styles of logos, but this infographic from Sothink Logo Maker Pro does a really nice job of illustrating the different design styles of logos. Note: The English in the infographic is terrible… but the concept is great.
In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting paid to muck around with someone else?s brand, you?d better know which type of brand you have. Continue reading
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading
