Tag Archives: Brand Auditing

Affordable Marketing Automation for Any Size Business

Posted on by Douglas Karr
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Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group, companies who deploy marketing automation systems: Have a 107% better lead conversion rate. Have 40% greater average deal size. Have 20% higher team attainment of quota. Gain 17% better forecast … Continue reading →

Easy Surveys with any Email Platform

Posted on by Douglas Karr
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I see a lot of companies struggle with email surveys. Some email providers have tried to embed forms into their applications, only to find out that most email clients (online and off) won’t render the email survey properly. Unfortunately, email is often best designed when it fits the capabilities of the worst email client. Since email clients do offer the opportunity to click on links, the easiest way to capture a simple poll or survey via email is by including separate links for each answer. I just received a Netflix … Continue reading →

Amazon Simple Email Service – SMTP in the Cloud

Posted on by Adam Small
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As a user of Amazon Web Services, I occasionally get emails from them announcing new services or inviting me to take part in some beta or other.  Last week I received an email announcing Amazon Simple Email Service.   Amazon SES is primarily a developers tool.  It is specifically for those who wish to create their own email delivery/marketing systems as opposed to using an Email Service Provider’s (ESP) platform.  It is basically SMTP in the cloud.  Amazon is allowing developers to deliver both transactional and bulk (a.k.a marketing) email messages through … Continue reading →

CMS Expo 2011: Will You Be There?

Posted on by Michael Reynolds
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I wrote about the CMS Expo (full disclosure: affiliate link) last year and gave some insight on my experience there. This year, I am excited to once again presenting at this amazing event. The CMS Expo, held in the Chicago area, is a fantastic conference for web and marketing professionals that focuses on Content Management Systems, as well as online marketing strategies. The two audiences that typically attend are: Website design and development professionals Marketing/communications professionals who want to learn more about online marketing Because of this great mix of … Continue reading →

Conversions: Meet the Intent of your Visitor

Posted on by Douglas Karr
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It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can they contact you to find the answers? Discover – many times visitors will land on your site or blog because they’ve discovered you. Are you actively promoting your site where … Continue reading →

Increase email productivity with offline mode

Posted on by Michael Reynolds
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Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and and added a few new twists. I also teach educational sessions on email productivity on a regular basis. Though I’m a big fan, not everyone is willing to commit to following all the steps in a true Inbox Zero system. … Continue reading →