Blogs
Martech Zone articles tagged blogs:
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Social Media & Influencer Marketing
Douglas KarrFeb 18, 2024
The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact
Social media platforms have emerged as crucial arenas for individuals and businesses to connect, share, and influence. However, the content shared on these platforms is subject to an often-overlooked metric: the half-life of social media posts. This term, rooted initially in physics, has found relevance in digital marketing, describing the time it takes for a post to receive half of…
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Content Marketing
Douglas KarrFeb 15, 2023
Writesonic: How Marketers Are Harnessing The Power of AI Writing
As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have read my previous article where I explored and was blown away by ChatGPT. It started me down a deep dive…
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Content Marketing
Douglas KarrOct 31, 2021
Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…
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Analytics & Testing
Douglas KarrOct 7, 2021
Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to…
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Content Marketing
Jenn Lisak GoldingSep 13, 2016
Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…
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Content Marketing
Douglas KarrMar 7, 2015
The Effectiveness of Content Types In B2B Social Media Marketing
Which content types are promoted in social media that provide the greatest impact? You might be surprised. Keep in mind that this list of content types isn’t what performs best overall – just the response from B2B buyers on content that had the most impact after they viewed it when it was shared socially. By priority, here’s the list of…
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Content Marketing
Douglas KarrOct 21, 2014
Here’s Why People Hate Your Content
The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be…
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Content Marketing
Douglas KarrJun 30, 2014
The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…
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Advertising Technology
Douglas KarrFeb 5, 2009
It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…
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Social Media & Influencer Marketing
Douglas KarrOct 29, 2005
Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders believe in blogging as a healthy expression. Of course, they…