Technology and Marketing Advice from New Media Marketing Experts
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to advance your career is advisable. But it’s also important to look outside the usual orbit to help form your perspectives. … Continue reading
Note: Since writing this, we’ve since migrated to WPEngine with a Content Delivery Network powered By MaxCDN, a much faster CDN than Amazon. Unless you are on a premium, enterprise hosting platform, it’s difficult to get enterprise performance with a CMS like WordPress. Load sharing, backups, redundancy, replication, and content delivery don’t come cheap. Many IT representatives view platforms like WordPress and use them because they’re free. Free is relative, though. Put WordPress on a typical hosting infrastructure and a … Continue reading
EverEffect is an online marketing company that plans and executes interactive campaigns. They specialize in creating the overlap of finding prospects online, getting them to become customers, and keeping them loyal to your business. I had the pleasure of meeting with Jim Brown, President of EverEffect, a few weeks ago and it was an engaging conversation that extended a good 30 minutes over our time! Jim’s newest endeavor is an evolution in Interactive Marketing Strategies. To put it bluntly, Jim … Continue reading
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