We had an incredible conversation yesterday with Shel Israel where he announced his new book he’s writing with Robert Scoble (watch for an announcement on Forbes next week). I think the topic is fairly relevant to this infographic from MDG Advertising. Shel discussed how marketers look to social media as an opportunity to sell… when the goals of social media for the consumer aren’t necessarily the same. In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand … Continue reading
