Split Testing Ad Design Ideas

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Split Testing Ads

Sometimes we’re in such a rush to get an advertisement together, we default to best practices and don’t think about different options to capture attention. This is an infographic from AdChop with some very unique ideas on developing different designs of advertisements for testing. To see the results that other advertisers have achieved using some of the techniques from this infographic, check out AdChop’s case … Continue reading

You Would Read Every Post If I…

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My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter with some great resources on … Continue reading