Marketing and sales departments have always been doing content marketing… it was much easier to sell your wares when you had customer testimonials, whitepapers, case studies, emails and other documentation to help educate the buyer. Now that content is searchable and shareable via the web, though, we had to come up with some kind of name for it… Content Marketing. Because buyers are empowered to find the information themselves, content marketing is key because your content needs to be found in the searches and within the networks of those who … Continue reading →