Tag Archives: b2b

Business to Business Alternative Marketing

Posted on by Douglas Karr
95
Business To Business

One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo: Formstack took advantage of this search opportunity by building out an outstanding page that describes the head to head benefits of utilizing Formstack over Wufoo. And, of course, since the … Continue reading →

Infographic: 2012 B2B Marketing Benchmark Report

Posted on by Douglas Karr
137
2012 B2B Benchmarks

Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing. Below are key findings and you can download the entire 2012 Web Marketing Benchmark Report and learn key findings including: Which sources drive the most traffic to B2B sites? The most efficient lead generation sources The best-performing social media channel Important trends in SEO and paid search This infographic from Optify highlights some of the … Continue reading →

Infographic: How Social is B2B?

Posted on by Douglas Karr
25
B2B Social Media

We just asked, Why Isn’t Your Sales Rep on Social? so this infographic couldn’t be timed better! 61% of US Marketers are using social media to increase their lead generation. How Social is B2B is an infographic from InsideView that provides some solid stats and some great examples of how businesses are utilizing social media to grow their business-to-business sales and marketing results. More leads and faster closes… do you need much more of a reason? We’ve said it a hundred times… but your prospects are already on social looking … Continue reading →

Infographic: B2B Social Marketing Universe

Posted on by Douglas Karr
207
B2B Social Marketing Universe

B2B Social Marketing requires establishment of a presence and growing authority in your industry. B2B companies who adopt an aggressive strategy to build their online presence across social mediums are recognized as thought leaders and their following brings business. I rarely see a B2B company explode in growth without having a social marketing strategy in place. And I’ve seen many B2B businesses struggle simply because they lacked one. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks … Continue reading →

Infographic: B2B – LinkedIn or Facebook?

Posted on by Douglas Karr
173
LinkedIn vs Facebook B2B

This is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing. My two cents on this is that the platform doesn’t matter nearly as much as your strategy and talent to engage. The message this infographic brings is that you shouldn’t rule out Facebook for your B2B efforts… but I would leave the real results to what you find out with your brand! For B2B marketers, conventional wisdom says that LinkedIn is the best … Continue reading →