B2b Marketing Benchmark Report

Martech Zone articles tagged b2b marketing benchmark report:

  • Content Marketing

    What is your Blog’s RFM?

    At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency,…

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