Tag Archives: automation

Infographic: The Autoresponder Assembly Line

Posted on by Douglas Karr
59
Autoresponder Assembly Line

Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a time when the client wishes to be communicated with. Too many businesses let opportunities for great leads pass them by. Autoresponders offer the solution by automatically generating email responses within … Continue reading →

Zapier: Workflow Automation for Business

Posted on by Douglas Karr
153
Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading →

Infographic: Evolution of Marketing Automation

Posted on by Douglas Karr
79
Evolution of Marketing Automation

This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring. Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to … Continue reading →

WordPress: Seesmic Plugin

Posted on by Douglas Karr
80

This was a fun project! With the API for Seesmic launching, I was chomping at the bit to post my videos on my blog so folks could see more videos from me. Utilizing the same architecture as some of the other WordPress plugins I’ve built, I built out a Seesmic WordPress plugin. This plugin was different because it required me to decode JSON and work quite a bit more with multi-dimensional arrays and PHP. Sorry if that sounds like greek to you… here’s some explanation. What’s an API? When you … Continue reading →