Tag Archives: Angie’s List

Advertising on Yelp?

Posted on by Douglas Karr
100
Yelp Advertising

We were recently helping our office masseuse (yes – we really have one!) decide whether or not buying advertisements on Yelp was a good investment for promoting her spa here in Indianapolis, Quiescence Experience. Monique had already been seeing some foot traffic from her presence on Yelp, so perhaps advertising on Yelp would generate even more. In speaking with the advertising representative, the ads package is quite strong. First, Monique would get a dedicated advertisement on relevant, local searches of Yelp for businesses like hers. Yelp would never promote another … Continue reading →

Service Industry Marketing Must Include Angie’s List

Posted on by Douglas Karr
230
Angie's List

Word of mouth plays a big role in creating a positive brand image and prompting prospects to make that final leap into making a purchase or patronizing a service. The web has a plethora of review sites… most of which are open to anonymous users that have become problematic due to trolling competitors and false reviews. These sites are overrun by competitors hoping to damage your reputation. Businesses are surprised to find out how different our client, Angie’s List, is. On Angie’s List, your business account is free. Your reputation is … Continue reading →

Infographic: Impact of Online Reviews

Posted on by Douglas Karr
125
Reviews and Local Business

We recently started working with Angie’s List and it’s already been an eye opener to us how many businesses get leads through their ratings, reviews and deals. For local businesses that provide their customers with great service, the paid reviews at Angie’s List are pure revenue. According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power … Continue reading →

Fired: BlogRush, Fuel My Blog and even Technorati

Posted on by Douglas Karr
67

Today, I finally did it! I removed the Technorati badge from my sidebar – the very one that I wrote. I also removed BlogRush and FuelMyBlog‘s widgets. The simple fact is that I’m getting virtually no traffic from each of those sources. Technorati now ranks me well over 5,000 when I was approaching the 1,000 mark earlier in the year. This despite the fact that my readership is growing double-digits, but Technorati is being diluted with corporations disguising themselves as blogs. They’ve turned their back on bloggers and don’t appear … Continue reading →