In today’s world, no company that has a serious online presence can afford to ignore monitoring the web for reputation. In the age of cut throat competition and fleeting customer loyalty, only companies that actively monitor the social media and other active web channels to understand what customers think of them, and respond appropriately, stand a chance of enhancing customer loyalty, and by extension revenue. Trackur offers a solution that makes your online reputation monitoring simple and affordable. To use Trackur, simply input the required search term, which could be … Continue reading
Tag Archives: andy beal
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
