Technology and Marketing Advice from New Media Marketing Experts
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have found that when I haven’t had a specific purpose in my marketing messages, I have had the most engagement or … Continue reading
Everyone is looking for ways to fully leverage their content, the Marketing Technology Blog isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the content copied. When you paste the content elsewhere… voilà… your content is pasted along with a link back to … Continue reading
I received this email from a public relations professional to see if I would blog about their customer on the Marketing Technology Blog. This is the entire email, followed by her contact information and phone number. [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching new markets.Through this acquisition [Client Name], known for producing unrivaled multimedia experiences for brands worldwide, will launch into the … Continue reading
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start … Continue reading
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply are: Be fast – If you’re the first site or blog to repeatedly capture a topic, you’ll get noticed more. … Continue reading
Back at BlogIndiana 2010, we did a soft launch for WordPress plugin to help increase employee productivity. It’s called Blogging Checklist, and it’s based on the unbelievably simple and yet astounding power of a checklist. Blogging Checklist is just what it sounds like: it creates a bunch of checkboxes for you to use when writing a blog post. Sure, you could achieve the same thing with a Word document or a post it note, but by embedding this in a … Continue reading
We’re living in some tough times. Those who are employed are concerned about their jobs, those who have lost them may be running out of time with benefits, and those who have decided to take the plunge to start their own business need to do it on a tiny budget. This morning, I had the pleasure of being on Victoria Finch’s live show, The Credit and Finance Show, on Blog Talk Radio. Much of our discussion centered around jumping into … Continue reading
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