Tag Archives: Analytics

Design a Robust Mobile App for iPhone and Android in 5 Steps

Posted on by Douglas Karr
239
My Mobile Fans

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your features Step 2: Fill in the details Step 3: Customize the design Step 4: Preview … Continue reading →

SumAll: Connect Analytics, Social and Conversion Data

Posted on by Douglas Karr
188
sumall

SumAll is currently in Beta but appears to be attacking a problem plaguing the analytics industry… how do we overlay analytics, social and conversion data to truly get at the root of how our marketing is impacting sales. The SumAll site lists some key benefits of the system: See data that matters – View sales, site visits, fans & followers, and charges all in one secure and convenient place. Compare data across different platforms to get deep insights easily. Know what works – See all of your valuable data in … Continue reading →

Pirate Metrics: Actionable Analytics for Subscriptions

Posted on by Douglas Karr
234
Pirate Metrics

We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing whether or not they actually impact the bottom line. Metrics that matter the most aren’t even available and require additional development and integration. Pirate Metrics helps you perform quantitative and … Continue reading →

Perfect Data is Impossible

Posted on by Cody Sharp
73
Perfect Data is Impossible | Marketing Tech Blog

Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time they spend trying to see why their traffic source numbers don’t quite add up. Besides … Continue reading →

Tracking 404 Errors in Google Analytics

Posted on by Douglas Karr
188
404 Not Found

We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Webmasters, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority with search engines is determined by how many people are linking to your site. Not to … Continue reading →

Leverage Call Tracking for Campaign Measurement

Posted on by Douglas Karr
179
Call Tracking

Research by Google reveals that 80% of customers who visit a website regardless of whether from a computer, smart phone or tablet, would prefer a phone call rather than an email or online form as the next course of action. Similarly, 65% of smartphone users access the internet on a daily basis and 94% of them do so to research a product or service, but only 28% eventually go on to make a purchase through the same device. What this means for marketers is that their analytics data is incomplete … Continue reading →