Tag Archives: analytics api

Webtrends Streams: Real-Time Visualization and Targeting

Posted on by Douglas Karr
210
Webtrends Streams

Webtrends’ annual conference, Engage, just finished and they announced some intriguing enhancements to their software as a service (SaaS) analytics offering Webtrends Streams™. Webtrends Streams™ provides rich visitor-level details showing what an individual customer is doing in their current session. It provides the sequence of events that led the customer to where they are RIGHT NOW as-it-happens, allowing marketers to determine which products that user previously bought or looked at, or what path was taken before the last action was completed. It also provides high-value session summary information in the Stream … Continue reading →

Totally Awe.sm Social Media Analytics

Posted on by Douglas Karr
25
Social media analytics

When it comes to social media marketing, analytics is the game changer. Without analytics it becomes next to impossible to determine which campaigns are successful, where to direct the ad revenue, and what connects with customers. However analytics for the sake of analytics is of no use. Only those that explain how social media interventions add value or result in conversions matter. Awe.sm undertakes performance marketing for social media. It enhances social media analytics with “actionable insights,” allowing businesses and marketers to get a clear and measured response to questions … Continue reading →