Copernicus was the arguably the father of modern day astronomy when he argued a heliocentrism over a geocentrism. In other words, the sun was the center of our system of planets, not the Earth. It was blasphemous and he was up against an entire culture of scholars that were intertwined with religion at the time. But he was correct. Applied to Marketing, we have the issue today. For some reason, when companies get large, they begin to think that they are somehow the center of the our commerce system. Today, … Continue reading →