Do you know that the first print ad was created in England, and it was for a prayer book? Or that the first official TV commercial was in 1941 for Bulova watches? Bet ya didn’t know that the first keyword ad was “golf”! The evolution of advertising has experienced milestones such as the printing press and television which impacted advertising format immensely. However, the internet has revolutionized advertising perhaps the most, and we believe that In-Text advertising is the next generation of advertising. So it was important to review where advertising began in order to better understand we are headed!

Advertising has been around for quite a long time… in fact, a lot longer than I had ever realized according to this infographic by Infolinks:

The 3 Styles of Learning

1. Visual – most learners are visual. They like to read and especially learn when that content is supported by charts and images.
2. Auditory – there’s a segment of the population that can’t learn through visuals alone… they need to actually hear the information to understand it. Tone of voice and inflection are very important.
3. Kinesthetic – some people don’t learn through reading or hearing… they learn through interaction. Although a blog enables this type of communication, there are additional opportunities to reinforce through polls, questionnaires, slideshows and other applications.

As a company, it’s imperative that your online marketing efforts feed these three styles of learning. Repetition of the content won’t every feed the auditory learner – you must provide a means for them to listen to the content to fully comprehend it. This is why so many cheesy landing pages on the web incorporate video, text and some kind of interaction.

They aren’t simply trying to cover all their bases… they’re prepared for the auditory learner who jumps directly to the video or the kinesthetic learner who jumps directly to the interaction. I was speaking to Brett Evans yesterday and was re-energized to write this post as he talked about all the great advancements coming to Cantaloupe and their product Backlight.

Test yourself! Here’s a great example:

1. Take a look at the Borshoff website and lookup principal Myra Borshoff Cook.
2. Now watch the video of Myra that was produced by Cantaloupe.

What did you learn from each medium? Quite a difference!

As a result of me studying the 3 styles of learning and speaking to Brett, you’re going to see more video coming to The Marketing Technology Blog! We want to feed all the different styles of learning here and continue to grow our reach and impact our readers (and listeners… and viewers!).

As a curious follow-up question, do you recommend podcasts? I’ve never been attracted to them (since I’m a visual learner) but may make an effort if the demand is high! Perhaps I can do video and split off the audio into podcasts.

This isn?t your typical learning seminar where you sit and listen, maybe take notes, or fall asleep. Web Camp 2.0 is not aptly tagged ?Get Your Hands Dirty? for nothing! You will experience a learning series like you have never experienced before. This interactive edition of Web Camp will allow you to learn-by-doing. Think more along the lines of High School chemistry vs. English lecture; test driving a car vs. reading about it; petting zoo vs. the regular zoo.

You will have the opportunity to learn from the professionals of Indiana?s longest standing Web services firm while experiencing first-hand the things you are learning. By the end of the series, you will acquire a better understanding of how to make your Web investment dollars work for you.

So dig in, put your work gloves on, and Get Your Hands Dirty at Web Camp 2.0!

When: Starts Friday June 5th
Where: 1st Floor Training Room, 11460 N. Meridian, Carmel, IN 46032
Time: 8:30 AM ? 10:30 AM
Cost: $150/person for the whole series

• Competitive Analysis Friday, June 5th
• Search Engine Optimization (SEO) Friday, June 12th
• Search Engine Marketing (SEM) Friday, June 19th
• Designing & Writing for the Web Friday, June 26th
• Content Management Systems & Application Development Friday, July 10th
• Analytics/Right Team & Strategy for the Web Friday, July 17th

Register Here!

Space is limited to 10 Companies with no more than 2 people per company.

Google Mobile had a video on their blog today that looks very much like a Common Craft production.

If it’s not a Common Craft production, Google definitely has some explaining to do! I didn’t see Google on the client list although there are other Google-specific videos out there by Common Craft. As well, I found it interesting that this video doesn’t have any Common Craft advertising. Did Common Craft do this video for Google Mobile?

To check out Common Craft videos as they arrive, be sure to subscribe to their YouTube channel! Here’s my favorite – how to protect yourself from Zombies:

Oh yea… and I guess the Google Mobile feature is kind of cool, too!