Technology and Marketing Advice from New Media Marketing Experts
The analogy I always use to companies when they ask what the difference is between advertising and marketing is fishing. Advertising is me sticking a worm on the end of a hook and dangling it in front of the fish, hoping they bite. Marketing is the strategy that led me to the lake, the kind of boat, the tackle, the rod, the reel, the line, the hook, the bait, the time of day and the kind of fish that I’m … Continue reading
Sites, emails and blogs are naturally visual and even kinesthetically interactive with the user. That is… you can see (visual) and you can interact (kinesthetic) with the content. What most sites, including The Marketing Technology Blog, don’t do well is feeding listeners, though. The 3 Styles of Learning Visual – most learners are visual. They like to read and especially learn when that content is supported by charts and images. Auditory – there’s a segment of the population that can’t … Continue reading
This isn?t your typical learning seminar where you sit and listen, maybe take notes, or fall asleep. Web Camp 2.0 is not aptly tagged ?Get Your Hands Dirty? for nothing! You will experience a learning series like you have never experienced before. This interactive edition of Web Camp will allow you to learn-by-doing. Think more along the lines of High School chemistry vs. English lecture; test driving a car vs. reading about it; petting zoo vs. the regular zoo. You … Continue reading
I love Common Craft videos. The fact is that simplicity sells, and Common Craft has a great niche delivering videos that explain technology simply using video and audio. Google Mobile had a video on their blog today that looks very much like a Common Craft production. If it’s not a Common Craft production, Google definitely has some explaining to do! I didn’t see Google on the client list although there are other Google-specific videos out there by Common Craft. As … Continue reading
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