Advertising
Martech Zone articles tagged advertising:
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E-commerce and Retail
Douglas KarrMar 6, 2024
IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…
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Sales Enablement
Daniel AlvaradoFeb 16, 2024
Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers. Sales enablement tools are crucial for helping agencies manage and…
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Advertising Technology
Angelina LugovaJan 9, 2024
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…
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Sales and Marketing Training
Douglas KarrDec 18, 2023
10 Ways to Break Through the Brain’s RAS Filter And Get The Attention Of Your Prospect
Yesterday, my good friend Steve Woodruff’s new book, The Point, arrived. The timing couldn’t be any better as I’ve assumed the role of CMO at a ground-breaking retail intelligence platform, and the first task is to organize their marketing communications to explain their complex technology better and to position them appropriately in an industry that’s fast becoming overhyped. What is…
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Advertising Technology
Douglas KarrDec 7, 2023
What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…
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CRM and Data Platforms
Douglas KarrDec 6, 2023
Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…
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Advertising Technology
Douglas KarrNov 30, 2023
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Content Marketing
Douglas KarrNov 28, 2023
Collaborator: How To Find Publications That Take Guest Posts and Press Releases
The publishing industry faces a significant challenge in generating revenue, particularly in an era where content is often expected to be freely accessible. Many publications are turning towards quality paid submissions as a viable revenue source to counter this. This strategy aligns with the shift towards content that attracts readers and brings financial support. Martech Zone is no exception. I…
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Sales and Marketing Training
Douglas KarrNov 9, 2023
Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience
Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…
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Social Media & Influencer Marketing
Vaibhav PandyaOct 13, 2023
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…