With companies seeking ways to increase their ROI from social media engagement, the social media B2B marketplace is cluttered with many advertising platforms. Brands and advertisers apparently have a problem of plenty when trying to tie up with a platform, but each platform has its unique strengths and weaknesses, and brands need to identify the one that suits their needs best. Nanigans Ad Engine helps companies who want to maximize their campaign effectiveness on Facebook. Mediapost: By targeting audiences by action, a Nanigans study found campaigns can increase click-through rates … Continue reading
Tag Archives: ad engine
Task Management is Easy with HiTask
These past couple weeks, I’ve been struggling to keep up. I have at least one dozen projects, at least 5 partner companies, a full-time employee and 2 part-time resources. I’m trying to keep up on selling as well as fulfilling the projects that I’ve sold. We’re at that uncomfortable point where we’ve got enough business for another full-time employee… but we don’t have that resource yet (he starts in two weeks!). To get organized, I purchased Things a couple months ago. It was a very simple task management application for … Continue reading
5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled Basecamp a year ago. The irony is that, when I signed on with my new job, I was back working in Basecamp again. I’m not knocking Basecamp, it’s a worthy … Continue reading
