You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns. However, that’s after they’ve abandoned… how about before they abandon? Providing wish lists, free shipping, up front costs and … Continue reading
The folks at Monetate are at it again with another great infographic, this time on avoiding shopping cart abandonment. 75% of all shopping carts are abandoned… wow! This infographic provides a breakdown of the perfect checkout page with tips on each of the elements associated with a low abandonment rate. As well, they provide some Do’s and Don’ts of developing your ecommerce experience in order to reduce the risk of abandonment.