Tag: abandonment | Marketing Technology Blog

Infographic: Reasons Why People Abandon Shopping Carts

Posted on August 6, 2012 by Douglas Karr

You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns. However, that’s after they’ve abandoned… how about before they abandon? Providing wish lists, free shipping, up front costs and … Continue reading →

Infographic: How to Reduce Shopping Cart Abandonment

Posted on July 6, 2012 by Douglas Karr

The folks at Monetate are at it again with another great infographic, this time on avoiding shopping cart abandonment. 75% of all shopping carts are abandoned… wow! This infographic provides a breakdown of the perfect checkout page with tips on each of the elements associated with a low abandonment rate. As well, they provide some Do’s and Don’ts of developing your ecommerce experience in order to reduce the risk of abandonment.

237 Practical Case Studies in a Single Book

Posted on October 29, 2008 by Douglas Karr

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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →

How’s this for Collaboration? 275 Authors!

Posted on March 24, 2008 by Douglas Karr

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In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →

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Tag Archives: abandonment

Infographic: Reasons Why People Abandon Shopping Carts

Infographic: How to Reduce Shopping Cart Abandonment

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