Tag Archives: ab testing

Marketers and Machine Learning: Faster, Smarter, More Effective

Posted on by Lara Albert
114
Machine Learning

For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to mobile. What a mobile marketer really needs is a way to determine the right offer for each customer in a given context. Mobile subscribers present a unique challenge when it … Continue reading →

Edit-In-Place, Real-Time Testing with Optimizely

Posted on by Douglas Karr
59
AB Testing

Modern testing engines are quite robust and provide a ton of insight that can drive huge improvements in conversion rates. But they’ve never been simple. Ripping apart your web pages and inserting scripts everywhere is never fun. A solid test requires planning, implementation and execution… and when the results are in it requires you to do it all over again. Scott Hoffman of Sociocast told me to check out Optimizely, a testing solution that actually embeds directly into your site and allows you to add and edit tests directly within … Continue reading →

Call-To-Action Testing Results with Hubspot

Posted on by Douglas Karr
41
Hubspot CTA Testing

It’s always amazing to see how subtle differences in a call to action can have a very large impact on click-through rates and conversions. One of the areas of Hubspot that I don’t think many people fully leverage is their Call-To-Action section. You’ll notice a single call to action on the Marketing Technology blog down in the footer on the left column. We tested three versions of the identical call-to-action. The messaging was exactly the same, but we varied the color. One was a black background that highly contrasted the … Continue reading →

Infographic: Create an Ultimate Customer Experience

Posted on by Douglas Karr
191
Customer Experience Infographic

While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an optimal customer experience to their website visitors remains a challenge. Discover how to translate a … Continue reading →

Infographic: Blueprint for the Testable Landing Page

Posted on by Douglas Karr
198
How to Build Testable Landing Pages

One of the most popular infographics that we’ve seen was released by our technology sponsors, Formstack, called Landing Page Best Practices. Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own! The folks at KISSmetrics have dissected the landing … Continue reading →

Google Experiments in Google Analytics… Meh

Posted on by Douglas Karr
66
google-experiments-abc

Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become, I’m actually having a tough time with Google Experiments. It’s just my opinion, but I … Continue reading →