Polls Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology surveys and polls on the Marketing Technology blog

27% of Marketers Have No Tablet Plans… Yet!

Posted on by Douglas Karr
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bits-tablets-blog480

We love having a great sponsor like Zoomerang and their free polling software to figure out what and how marketers feel about both our content and to provide insight into what strategies are deploying. Our latest poll asked about plans for marketers when it comes to the tablet market. Last year, Forrester predicted huge growth in the ereader and tablet market – and the market produced. It didn’t produce with simple sales, but the aggressive discounting of ereaders and tablets are making them more affordable than mobile phones! What does … Continue reading →

Infographic: Is Email Dead?

Posted on by Douglas Karr
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email-dead

When I read the recent story about an IT group in the UK that banned email, I had to stop and think about my own activity on a daily basis and how much email robs me of a productive day. I posed the question to our readers via a Zoomerang poll and very few thought that email would die any time soon. The problem, in my opinion, isn’t email. When email is utilized effectively, it’s incredibly efficient. Having a written, concise, communication that clarifies goals and processes makes it easy … Continue reading →

Concept Testing 2.0

Posted on by Hanna Johnson
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Concept Testing

Creating an online survey is a fast, easy way to reach out to your clients to get their opinion on just about anything. My job at Zoomerang Online Surveys and Polls may make me biased, but I’m blown away by all the cool things you can do with surveys. These days, you have tons of survey options, from embedding it into your site, to sending it via text to people’s phones, to creating it and sending it out right in Facebook. My personal favorite of these awesome capabilities is one … Continue reading →

5 Advantages & Tips for Purchasing Content

Posted on by Jenn Lisak
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Purchase Content

This week, we asked our visitors using Zoomerang if they would ever buy content to supplement their blog or website: 30% said Never! That’s not authentic! 30% said they might purchase some research or data 40% said they would buy content While I understand hesitation to purchasing external content, we’ve seen some great results with our clients at DK New Media. Sometimes, it’s best to think of purchasing external content as hiring a contractor. Would you hire someone to help you with your Pay Per Click (PPC) Campaign? Then why … Continue reading →

How We Reached 100,000 Monthly Views

Posted on by Douglas Karr
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100,000 Views

Some folks think that the onslaught of blogs and social media sites makes it more difficult to get your voice heard. While it’s true that the noise is much louder, the opportunity to get your voice or your company’s voice heard in social media is still not only possible, it’s great if you have content that people are looking for. We’ve just surpassed 100,000 views in November on the Marketing Technology blog, an all-time record and moving us into an elite category of marketing blogs that get over 1 million … Continue reading →

The Value and ROI from Conferences

Posted on by Douglas Karr
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Conference Budget

The first conference I went to was a regional industrial technology show. I was an industrial electrician at a Newspaper and my boss wouldn’t pay for it. So I paid my own way in. We had a conveyor system with electronic magnetic proximity switches that had to have such a close margin to the equipment that they would get tore up year round. We went through hundreds of them and each was hundreds of dollars. At the show, I found a company who made an array of them with all … Continue reading →