Technology and Marketing Advice from New Media Marketing Experts
We ran a Zoomerang poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I was a bit pessimistic that so many had them. As we looked for our clients’ competitors, we often could not … Continue reading
Chances are that if you’re reading Marketing Tech Blog, you already know how important conducting market research is to any business strategy. Over here at SurveyMonkey, we believe that being well informed when making decisions is the best thing you can do for your business (and your personal life, too!). Online surveys are a great way to perform market research quickly, easily, and cost effectively. Here are 3 ways you can implement them into your business strategy today: 1. Define … Continue reading
We love having a great sponsor like Zoomerang and their free polling software to figure out what and how marketers feel about both our content and to provide insight into what strategies are deploying. Our latest poll asked about plans for marketers when it comes to the tablet market. Last year, Forrester predicted huge growth in the ereader and tablet market – and the market produced. It didn’t produce with simple sales, but the aggressive discounting of ereaders and tablets … Continue reading
When I read the recent story about an IT group in the UK that banned email, I had to stop and think about my own activity on a daily basis and how much email robs me of a productive day. I posed the question to our readers via a Zoomerang poll and very few thought that email would die any time soon. The problem, in my opinion, isn’t email. When email is utilized effectively, it’s incredibly efficient. Having a written, … Continue reading
Creating an online survey is a fast, easy way to reach out to your clients to get their opinion on just about anything. My job at Zoomerang Online Surveys and Polls may make me biased, but I’m blown away by all the cool things you can do with surveys. These days, you have tons of survey options, from embedding it into your site, to sending it via text to people’s phones, to creating it and sending it out right in … Continue reading
This week, we asked our visitors using Zoomerang if they would ever buy content to supplement their blog or website: 30% said Never! That’s not authentic! 30% said they might purchase some research or data 40% said they would buy content While I understand hesitation to purchasing external content, we’ve seen some great results with our clients at DK New Media. Sometimes, it’s best to think of purchasing external content as hiring a contractor. Would you hire someone to help … Continue reading
Some folks think that the onslaught of blogs and social media sites makes it more difficult to get your voice heard. While it’s true that the noise is much louder, the opportunity to get your voice or your company’s voice heard in social media is still not only possible, it’s great if you have content that people are looking for. We’ve just surpassed 100,000 views in November on the Marketing Technology blog, an all-time record and moving us into an … Continue reading
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