Thumb Pro: Get Instant Opinions from Real People

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Thumb Pro: Get Instant Opinions from Real People

Thumb is a mobile application with very wide reach where people respond to questions – over 2.3 million socially registered users. What you may not realize is that, as a business, you can also collect valuable feedback via Thumb Pro for Business. Capture opinions of your next ad creative & copy, product design, new products and services, concepts, pitches & story writing, new designs, pre-study … Continue reading

The B2B Sales Pipeline: Turning Clicks into Customers

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What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also … Continue reading

What is the Net Promoter Score (NPS) System?

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Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score system is based off of a simple question… the … Continue reading

The Challenge of Marketing Silos and How to Break Them

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Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

How to Select a Sales Automation Solution

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How to Select a Sales Automation Solution infographic

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that is taking a big leap into the automation … Continue reading

What is Analytics? A List of Analytics Technologies that Drive Marketing Decisions

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Analytics

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. As it pertains to online marketing, Web Analytics platforms are the systems … Continue reading

2014 Form Conversions Report: Benchmark and Improve Your Form Conversions

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We’ve been friends and fans (and affiliates) of Formstack since this publication’s inception. There’s a wealth of knowledge at the company and they continue to care about their customers and produce great results for them. They’ve just released some pretty amazing findings while scouring and analyzing conversions on more than 400,000 customers and their millions of form submissions. For full details, download Formstack’s 2014 Form … Continue reading

Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

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brand segmentation

With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who that buys (audience segmentation) to … Continue reading