Polls Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology surveys and polls on the Marketing Technology blog

CMO Survey Results

Posted on by Douglas Karr
205
CMO Survey

Founded in August 2008, The CMO Survey is administered twice a year, via an Internet survey, to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. In all, it appears marketing budgets are expected to flatten, B2B marketing budgets are expected to drop, international markets aren’t looking good, traditional marketing is plummeting, and marketing budgets as a percentage of revenue remain above 10%. Meh. Here’s a video overview of this … Continue reading →

Infographic: Customer Survey Burnout

Posted on by Douglas Karr
133
customer-surveys

Surveys are a critical method for capturing key information on your prospects and customers, but they can also be a tool that’s misused and provides data that drives your business in the wrong direction. As a simple example, if I were a business and asked how I could improve my website, I’m already setting an expectation with the person taking the survey that there is something that must be done to improve the website… when in fact the website could be performing well. Not to mention the fact that everyone … Continue reading →

Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis

Posted on by Hanna Johnson
139
crosstab and filter surveymonkey results

I do Social Media Marketing for SurveyMonkey, so I’m a big proponent of using online surveys to reach out to your customers in order to make better, more strategic business decisions. You can get a lot of insight out of a simple survey, especially when you know a thing or two about creating and analyzing it. Obviously writing and designing a good survey is an important part of this process, but all that front-end work means very little if you don’t know how to analyze your results. At SurveyMonkey, we … Continue reading →

Top 5 Tips for Survey Greatness

Posted on by Hanna Johnson
202
top 5 online survey tips

There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their honest opinion, you have tons of free and cost effective options to do. There are any number of ways you can do this, but I work at SurveyMonkey, so my … Continue reading →

Half of Companies Polled have a Google+ Page

Posted on by Douglas Karr
188
Google Plus Poll

We ran a Zoomerang poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I was a bit pessimistic that so many had them. As we looked for our clients’ competitors, we often could not find them on Google+ and that’s one of the reasons … Continue reading →

3 Ways To Use Surveys For Better Market Research

Posted on by Hanna Johnson
230
online surveys for market research

Chances are that if you’re reading Marketing Tech Blog, you already know how important conducting market research is to any business strategy. Over here at SurveyMonkey, we believe that being well informed when making decisions is the best thing you can do for your business (and your personal life, too!). Online surveys are a great way to perform market research quickly, easily, and cost effectively. Here are 3 ways you can implement them into your business strategy today: 1. Define Your Market Arguably the most important aspect of market research … Continue reading →