Content MarketingEcommerce and Retail

Ambience: Relevant Product Recommendations in Content

There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s e-commerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s discussed. This is driving significantly higher conversion rates per the Sophia site.

Ambiance™ is an e-commerce widget that sits unobtrusively alongside publisher content to automatically showcase relevant products of interest to readers while they browse. By making content shoppable, it provides an alternative revenue stream for publishers and because the products complement the nearby content, readers are instantly more engaged leading to improved site stickiness and increased loyalty.

This is an intriguing development in the web, merging the experience of product pages and shopping sites with the information and context of great content. Publishers who write great content can better monetize it. And e-commerce sites that have products they hope to promote across publishing sites now have the opportunity to get their products seen and clicked-through on.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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