Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

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word of mouth marketing

The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to … Continue reading

9 Steps for Planning Your Next Social Advertising Campaign

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Social Advertising

On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head. All the best performing campaigns … Continue reading

Here’s How to Optimize Your Blog for Content Marketing

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No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

What is the Net Promoter Score (NPS) System?

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Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score system is based off of a simple question… the … Continue reading

Postano 2.5: Adding Creativity and Customization To Social Display Visualizations

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We’ve written about the amazing social media command centers and arena displays powered by Postano, a sponsor of this site. Postano is the platform we utilize to curate our footer bar that displays posts of mentions of our sponsors in social media. Postano has continued to develop its visual marketing offerings in their newest release, quickly becoming a leading platform for displaying user generated content … Continue reading

Everything Retailers Need to Know about Discount and Coupon Strategies

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Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples … Continue reading

The Challenge of Marketing Silos and How to Break Them

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marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading