List of Twitter Keyboard Shortcuts

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When I first began programming about twenty years ago, I had a colleague that was an advanced architect and genius developer. Each time that I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress. Twenty years later, I’m … Continue reading

The World of Social Media Monitoring and Analytics

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The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. … Continue reading

Social Media Trends and Their Do’s and Don’ts

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At times, we’re so close to our marketing strategies that we don’t realize how much they continue to evolve over time. There are still rapid advancements… even just in social media. Trends are continuing to change because of mass adoption, technology, bandwidth, and platform changes. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

Appinions: The Who, What and Which of Influence Marketing

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appinions

Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive marketing platform that can help … Continue reading

What a Tangled Web Native Advertising Will Weave

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I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of … Continue reading

10 Facts That Will Surprise You About Social Media

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surprise social media facts

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, … Continue reading

4 Key Takeaways to a Smart Mobile Marketing Strategy

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Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with a mobile device – either … Continue reading