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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

Should You Invest in Online Review Monitoring to Manage Your Reputation?

Online Review Monitoring and Statistics

Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google My Business, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s …

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The Inbound Marketing Checklist: 21 Strategies for Growth

inbound marketing

As you can imagine, we get a lot of requests to publish infographics on the Marketing Technology Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of …

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Including Instagram Photos Increased Email Engagement 7x

Instagram

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. The original promise of social media was the ability for brands to create a more personable relationship with their …

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Q3 2015 Search Advertising Trends

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing …

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Everyone Hates Advertising… Does Paid Advertising Still Work?

Consumer Opinion of Paid Advertising

There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking …

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