Social Media Marketing Blog

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

Infographic: 15% Use Social Media to Find Local Businesses

Posted on by Douglas Karr
230
balihoo

Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services. Even those who recognize the opportunity are still struggling to execute it, though. We’ve discussed Balihoo’s local marketing automation toolset on the blog previously. They recently released this infographic with social media facts every business should be aware … Continue reading →

Video: Market Like Beyonce (NSFW)

Posted on by Douglas Karr
151
Engagement Ring

Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand. I always tell folks that it’s a lot like a retirement account. You don’t expect to cash out a month later, it requires months and years of investing and building momentum. This blog is a great … Continue reading →

Infographic: Your Social Media Marketing requires Images

Posted on by Douglas Karr
173
images

The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must incorporate imagery. It’s one of the reasons why we also love our sponsors, Depositphotos. They have an enormous selection of affordable images that you can use to dress up your … Continue reading →

Design a Robust Mobile App for iPhone and Android in 5 Steps

Posted on by Douglas Karr
144
My Mobile Fans

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your features Step 2: Fill in the details Step 3: Customize the design Step 4: Preview … Continue reading →

Big Data and Marketing: Big Problem or Big Opportunity?

Posted on by Dale Renner
34
Big Data

Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day. Big data presents both a challenge and an opportunity for marketers trying to connect and engage with customers. This enormous volume and variety of data held in disparate structured, semi-structured and unstructured sources about … Continue reading →

Infographic: Elements of a Perfect Facebook Contest App

Posted on by Douglas Karr
72
Facebook Contest App

The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and a science, ShortStack‘s new infographic will help you make sure you’ve got everything you need in the mix. This infographic was created to show you just what you need to … Continue reading →