Infographic: The Social Marketing Potential of Snapchat

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Snapchat

While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you. Clothing retailer, Wet Seal, put their Snapchat account in the hands of a 16 year old beauty fashion/beauty blogger for 2 days and watched their account climb 9,000 followers. Some of the … Continue reading

Infographic: 10 Steps to Managing Crisis Communications

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Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors at Meltwater to develop this terrific infographic on the 10 Steps to Managing Crisis Communications. Their … Continue reading

Infographic: LinkedIn Groups for Sales Success

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Linkedin Groups

LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups. LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves … Continue reading

Serchen: Your Cloud App Ratings and Reviews Site

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The Serchen marketplace services over 10,000 vendors and millions of buyers annually. Their goal is to produce a great database of ratings and reviews that will connect buyers and sellers with the best cloud services and software in the IaaS, PaaS and SaaS categories. IaaS – Infrastructure as a Service is a provision model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and networking components. The service provider owns the equipment and is responsible for housing, running and maintaining it. The client typically … Continue reading

Infographic: The Email and Social Media Jugalbandi

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We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi… of email and social and how the two channels support one another. A jugalbandi or jugalbandhi is a performance in Indian classical music, especially the Hindustani classical music, that features … Continue reading

Infographic: The Rise of Vine

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Vine launched a year ago and has had quite a bit of success. Think of Vine as a video version of Twitter, where you record short clips of video and upload them. It’s not surprising that Twitter purchased Vine and integrated playing the videos from Twitter and there applications. When using the app, the camera records only while the screen is being touched, allowing you to do some nifty videos. Here’s a sample of how Marketers are utilizing Vine: Along with the infographic, Tamba has written a post on why … Continue reading

The Right Tool for Influencer or Journalist Outreach

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Find Influencers

Meltwater has been a great sponsor for our blog. We did an international webinar with them on social listening that was jam packed and had a huge response from (you can watch the recording here). And we’re about ready to release our first infographic with them! The sponsorship is focused on their News and Buzz products for traditional and social listening, respectively, but I wanted to bring up an aspect of their News product for Public Relations professionals that makes my life as an influencer a ton easier… Most of … Continue reading

HeatSync: Collect, Organize, Store and Present Analytics Data

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HeatSync

HeatSync has launched, providing a means to collect disparate analytics data from several integrated sources, organize the data, store it, and present it in manner that provides improved insight into a website’s trending and performance. HeatSync pulls data from Alexa, SimilarWeb, Compete, Google Analytics, Facebook, Twitter, Klout, MOZ, CrunchBase and WOT to complete a profile, timeline and comparison engine for your site. Website Profile – The HeatSync Website Profile presents an in-depth detailed view into all aspects of a website, ranging from traffic metrics, social statistics, website reputation, and even … Continue reading