Your Lack of Responsiveness is Destroying Your Social Media Strategy

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social-media-response

The folks at Brickfish, a firm that assists major brands with their social, mobile and digital strategies have put together this infographic that provides insight to a huge issue in social media. Most brands think they provide superior customer service on social media but the reality is that 92% of consumers disagree! Ouch. We’ve said it before but too many companies decide to utilize social … Continue reading

Best Practices for Post and Status Update Formats

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I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often … Continue reading

How to Get Fans Creating and Sharing Content for You

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user-generated-content-infographic

We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but it would also produce revenue … Continue reading

Portrait of a Mobile Consumer

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Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top $600 billion in annual sales. … Continue reading

Content: The Key to Killer Blog Posts

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Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share of voice, visitors, and – … Continue reading

Content Marketing: The Game

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content-marketing-game

Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to a conversion. And we ensure … Continue reading

What $22 Billion Can Get You: Facebook’s Acquisitions in Perspective

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Facebook-Acquisition-Addiction-Infographic

Imagine if your company had so much money that you could spend $22 billion on acquiring other companies. While this would only happen in most people’s wildest dreams, it is the reality for Facebook. In 2013, Honduras and Afghanistan brought in less money than Facebook’s acquisitions. The top 13 big budget blockbuster films combined only total $2.4B, yet that $22B in acquisitions is still $8B away … Continue reading

Social Media for Unsexy B2B Industries

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social-media-b2b

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances … Continue reading

How Women and Men Use Social Media and Mobile Differently

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Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On … Continue reading